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Practical advice from Tony at Hospital Impact on the question of “should hospitals blog?” Good advice for anyone thinking about starting a health related or business blog.
I regularly follow both Nick Jacobs at Nick’s Blog and Paul Levy at Running a Hospital cited in Tony’s post. Both are examples of extremely successful blogging hospital CEOs who understand the Live Web medium. Take for example the fact that Paul commented on Tony’s post four hours after it was published (see the post comments).
I agree with Tony’s perspective and warning when he says:
It’s a lot of work and there is no hard-core ROI, but for the right type of person, it pays off in other ways. Both of these CEOs can probably point to examples where their blog put out a PR fire before it could start. They’ve built trust and credibility through the blog. They’ve humanized the hospital through the blog. So when fires do come (and of course, they will), they’re well positioned to engage authentically. We are entering an age where proactive transparency is rewarded and reactive transparency is lame.
One word of warning. Don’t blog if your organization:
* Doesn’t trust their employees.
* Doesn’t want to hear bad news.
* Wants absolute control over their message and reputation (this isn’t happening anymore anyways)
* (the kicker) Doesn’t have someone who’s really wired to do it.
Fellow health care blogger, Amy Tenderich of Diabetes Mine asked that I help spread the word about National Diabetes Month (November) and World Diabetes Day on November 14. Here is her post, Diabetes Mine: World Diabetes Day Agenda Grows, and Grows.
On November 14 landmarks around the world (including the Empire State Building) will be lighting up using the color of the World Diabetes Day logo.
Why don’t we light up something in West Virginia to show support? Why not the WV Capitol?
Why should West Virginians care about this? West Virginia ranks #1 in Adult’s with Diabetes in the United States at 11.1% (U.S. Average is 7.4%). For more information check out the WV Diabetes Prevention and Control Program (note: the summary info indicates WV rate in 2006 at 12.1%). Spread The Word: World Diabetes Day
Crossing Aesthetics. Selected Contributions digital draftsFestivals and Exhibitions. Robxotica , Festival for Cocktail Robotics, Museumsquartier, Vienna/Austria (2006) Paraflows , Annual Convention for Digital Art and Cultures .
The Black Aesthetic Revisted: Cross-cultural Design: Professional .T here is a continued need for a black aesthetic in American graphic design. In her article Towards an Autochthonic Black Aesthetic for Graphic Design Pedagogy published in .
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